Despite being thoroughly sun damaged, this first issue of Mirage is easily one of my favourite magazines. It sits in one of 2 magazine files that are reserved for the greats, a high privilege in my hierarchy of magazines.
Mirage is a completely beautiful magazine, featuring ‘Fashion, Swimwear and Jetset Hedonism’, or so it’s tag line tells us. In my eyes, its an aviator framed, tobacco tinged collection of ladies clad in swimwear, stunning architecture and interior design, with a smattering of travel, classic cars, and plenty of boobs. It’s unapologetic and screams suave – had James Bond had time to read a periodical, it would have been this one.
The lovely ladies are only a beginning of the sensuous tone of the book – a mixture of matt and glossy stock keep texture and touch at the forefront of your mind when you flick through, and the photography reflects this too; from dreamy and soft focus, to clear and glossy, to gritty and black and white.
The fashion is sharp and timeless, and mainly womenswear, despite the continuing nod to luxury bachelor lifestyle reportage. I must admit, I don’t really understand if Mirage is intended for women or men, but I don’t really feel that needs to be defined – it’s just a 352 page chance to escape into this luxury idealist world.
The main attraction for me when buying it, many moons ago in Franks whilst at uni, was the editorial direction. They use clear, big, bold lettering which I’m always a sucker for, and an interesting linear graphic throughout, followed by a catchy tag line or title to each story. The navigation is a breeze, you just fly through the book, with the odd double page spread of a classic car or impressive interior design punctuating the endless full-bleed fashion stories. It’s very image heavy (which gets a tick from me) but the odd article is given so much space to breathe, that it doesn’t break up the flow at all.
Mirage is essentially a lot of boobs on beaches, ladies lounging in studios, sunglasses, cars and yes, hedonism, which is very far removed from my lifestyle. But I think that’s why I adore it, it’s not out-of-reach-aspirational like high-fashion magazines can be with their fashion I can never afford, but rather an insight to this indulgent world, that I want to simply be a voyeur to. Mirage gives you the opportunity to bathe in that gloriousness, and if magazines are experiences, Mirage would be a bloody good holiday.