(apologies for the reaaally long post, i got a bit too excited…)
Elle Collections has fast become my absolute bible for each new season. I’m anything but a trend follower (who’s got the cash for that?) but I still like to know what’s occurring, and stay in touch with what’s going on in the forever spinning world of fashion. When I first bought Elle collections it was just that – a vehicle to allow me some insight. Little did I know I was opening up a masterpiece.
Elle Collections is so fucking inspiring. The combination of writing tone, images and content manages to show this ever so shallow industry in its most fabulous, artistic, passionate and awe inspiring light. If Vogue is a carefully constructed billboard for commercial fashion, Elle have created a sonnet to sing its creative praises. Sigh.
And this edition, SS14, is a true love song to the fashion show itself. The opening letter from Editor Rebecca Lowthorpe gave me goose bumps, and a bad case of that Fashion Week Feeling. To read her essay is to experience the true adrenalin fuelled fervour of fashion week, the passion, the excitement, the thrills, distilled into words on a page. She is unashamedly worshipping the hands on, seeing-through-your-eyes-not-a-screen fashion show experience, and that makes me smile. It makes me remember what first fashion weeks felt like, the first time I got a press pass with my name on it, and the first show ticket I got sent. It reignites the love I have for this industry, that love I seem to forget about when away from Somerset house for too long.
The trends and collections are presented so imaginatively, like the still life feel to the accessories, and the conceptual take on details.
To read Elle collections is to truly be a part of the fashion week experience. From backstage images, collection close-ups, innovative trend round ups to unique insights into a fashion aficionados life (Paul Smiths collection of bunnies and Susie Lau’s wardrobe laid bare for all to covet) and it drags an exclusive world into an inclusive arena, one we are welcome to run into with arms wide open. The fashion world of course is becoming more and more inclusive, with live streaming and instantaneous catwalk updates shedding any element of surprise, and certainly any need to buy Elle or any other publication to get a hit of the shows – it’s all there a few clicks and finger swipes away. But where Elle succeeds is their depiction of true passion for the spectacle of it all, the story behind every element of the process, melted down into slightly bigger than A4 pages filled with beautiful pictures to gawp at, yours for £7 from WHSmiths.
It really is a very experimental and open way for such a celebrated mainstream fashion magazine to present their information. Take the Fashions Scrapbook section – a literal scrapbook layout, displaying the inspirations for SS14. Complete with an illustrated map, comic strips, fake screenplay and a playlist, it’s about as far away from a season round up as you can imagine, and I love it for that. Looking at its DIY aesthetic makes you hungry for teenage angst and brave fashion choices, something this new season is all too willing to accommodate.
The art direction is consistently lovely, with great type work and strong layout, you can really feel every element has been so well thought out, including how it appears on the page.
If you’re a fashion lover who’s fell out of love, buy Elle collections, and I promise you it’ll raise a smile. Even if you don’t think ‘blogger style’ is actually anything to do with style, Elle manages to present trends in a way other publications completely miss – as something we can all join in with. After all, isn’t that what makes a trend?